Mat Braddy was the CMO and brand founder of Just Eat during their meteoric rise from a small tech startup to their IPO at ~$2 billion.
As their CMO Mat was in charge of creating the brand that changed the face of takeaways as we know it. His background in creative marketing provides fascinating insights into how to build a creative vision that consumers buy into and notice.
We talk about his work since with Rock, Pamper, Scissors and his new project to help reduce finance problems from Overdrafts with the company Updraft.
With his success from the Just Eat IPO we also dive into topics such as what does a human do when they don’t need to work for money at all and existential questions about how to find meaning in your life when it doesn’t have meaning.